MUTATE AND MULTIPLY STUDIO 2024
MUTATE AND MULTIPLY STUDIO 2024
PROJECT
STUDIO
TYPE
EDITORIAL
ILLUSTRATION
PUBLICATION
AUDIENCE
TRAVELLERS
INDIVIDUALS WANTING TO LEARN THE TURKISH CULTURE
PEOPLE WHO COLLECT TRAVEL BOOKS
THE SCOPE
Milik is a three-part series inspired by Turkish heritage, focusing on traditions, legends, and myths. Featuring an illustrated style, it offers a fresh perspective on traditional content and has interactive elements for engagement. The goal was to create a travel guidebook-style series that provides deep understanding rather than skimming.
THE SCOPE
Milik is a three-part series inspired by Turkish heritage, focusing on traditions, legends, and myths. Featuring an illustrated style, it offers a fresh perspective on traditional content and has interactive elements for engagement. The goal was to create a travel guidebook-style series that provides deep understanding rather than skimming.
THE PROCESS
Each piece contributed to a learning process, exploring layout, techniques, and sensory design to create visually distinctive outcomes. Each edition featured bilingual content with English and Turkish to increase accessibility. Each volume revolves around a central motif, drawing on the visual storytelling traditions found in Turkish textile patterns.
TURKISH LEGENDS
This volume brings to life key figures and stories in Turkish folklore. It enhances interactivity with features such as articulated puppets, fold-outs, pop-ups, and gold leaf details on illustrated statues. A variety of textured papers improves the physical experience and promotes tactile engagement.
TURKISH TRADITIONS
This introductory series examines aspects of Turkish culture. Full-page digital illustrations are complemented by small text cutouts, ensuring the visuals stay clear. Smaller illustrations are revealed later when the page is turned, creating a more interactive and layered experience.
TURKISH MYTHS
The final series explores Turkish myths using vibrant colours, bold interactivity, 3D pop-outs, fold-outs, anaglyphs, comic strips, and chewing gum, combining playfulness with cultural reflection.
THE DESIGN LANGUAGE
Across all three series, the aim was to craft an engaging, multi-sensory reading experience. Tactile paper finishes, vibrant illustration styles, and thoughtful text placement guided the reader through each story. Small, considered design choices, like hidden fold-outs and layered visuals, encouraged readers to pause, interact, and fully connect with each cultural narrative.
