MUTATE AND MULTIPLY STUDIO 2024
PROJECT
STUDIO
TYPE
EDITORIAL
ILLUSTRATION
PUBLICATION
AUDIENCE
TRAVELLERS
INDIVIDUALS WANTING TO LEARN THE TURKISH CULTURE
PEOPLE WHO COLLECT TRAVEL BOOKS
THE SCOPE
Milik is a three-part series inspired by Turkish heritage, focusing on traditions, legends, and myths. Featuring an illustrated style, it offers a fresh perspective on traditional content and has interactive elements for engagement. The goal was to create a travel guidebook-style series that provides deep understanding rather than skimming.
THE PROCESS
Each piece contributed to a learning process, exploring layout, techniques, and sensory design to create visually distinctive outcomes. Each edition featured bilingual content with English and Turkish to increase accessibility. Each volume revolves around a central motif, drawing on the visual storytelling traditions found in Turkish textile patterns.
TURKISH TRADITIONS
This introductory series examines aspects of Turkish culture. Full-page digital illustrations are complemented by small text cutouts, ensuring the visuals stay clear. Smaller illustrations are revealed later when the page is turned, creating a more interactive and layered experience.
TURKISH LEGENDS
This volume brings to life key figures and stories in Turkish folklore. It enhances interactivity with features such as articulated puppets, fold-outs, pop-ups, and gold leaf details on illustrated statues. A variety of textured papers improves the physical experience and promotes tactile engagement.
TURKISH MYTHS
The final series explores Turkish myths using vibrant colours, bold interactivity, 3D pop-outs, fold-outs, anaglyphs, comic strips, and chewing gum, combining playfulness with cultural reflection.
THE DESIGN LANGUAGE
Across all three series, the aim was to craft an engaging, multi-sensory reading experience. Tactile paper finishes, vibrant illustration styles, and thoughtful text placement guided the reader through each story. Small, considered design choices, like hidden fold-outs and layered visuals, encouraged readers to pause, interact, and fully connect with each cultural narrative.
THE SCOPE
Milik is a three-part series inspired by Turkish heritage, focusing on traditions, legends, and myths. Featuring an illustrated style, it offers a fresh perspective on traditional content and has interactive elements for engagement. The goal was to create a travel guidebook-style series that provides deep understanding rather than skimming.
THE SCOPE
Milik is a three-part series inspired by Turkish heritage, focusing on traditions, legends, and myths. Featuring an illustrated style, it offers a fresh perspective on traditional content and has interactive elements for engagement. The goal was to create a travel guidebook-style series that provides deep understanding rather than skimming.
TUBA KARADEMIR 2025