CAPSTONE 2024
CAPSTONE 2024
PROJECT
CAPSTONE
TYPE
BRAND IDENTITY
PACKAGING DESIGN
PHOTOGRAPHY
AUDIENCE
SWEET TOOTH LOVERS
MIDDLE EASTERN AUDIENCE
INDIVIDUALS WHO ARE PASSIONATE FOR AUTHENTICITY AND QUALITY
THE SCOPE
87 Layers, a Turkish sweets business, plans to rebrand to emphasise hospitality, tradition, and family ties.
The new branding, packaging, and marketing will support expansion and strengthen family bonds. The design draws on family, connection, and Turkish tradition. I created five unique patterns based on my family members' initials, inspired by kilim motifs, representing our bonds and Turkish cultural storytelling.
THE PROCESS
The colour palette combines modernity and Turkish tradition: blue for trust, and orange and cream for the golden syrup and delicate layers. For the packaging, I focused on creating a sense of excitement and anticipation, similar to the feeling of opening an Apple product. The simple, clean design, paired with the intricate patterns, invites customers to connect with the brand's tradition of family and hospitality, creating a memorable and warm experience from the moment they open the box.
THE DESIGN LANGUAGE
The use of photographs adds a sense of nostalgia to the design, providing customers with a visual connection to the people who put care and effort into each purchase.
Each pattern, designed from the initials, is unique, drawing inspiration from Turkish Kilim motifs to create an original design.
The colours in this brand identity offer a modern twist on a cultural tradition, reflecting values of trust, family, care, and craftsmanship in the making of baklava.
THE SCOPE
87 Layers, a Turkish sweets business, plans to rebrand to emphasise hospitality, tradition, and family ties.
The new branding, packaging, and marketing will support expansion and strengthen family bonds. The design draws on family, connection, and Turkish tradition. I created five unique patterns based on my family members' initials, inspired by kilim motifs, representing our bonds and Turkish cultural storytelling.
THE SCOPE
87 Layers, a Turkish sweets business, plans to rebrand to emphasise hospitality, tradition, and family ties.
The new branding, packaging, and marketing will support expansion and strengthen family bonds. The design draws on family, connection, and Turkish tradition. I created five unique patterns based on my family members' initials, inspired by kilim motifs, representing our bonds and Turkish cultural storytelling.
TUBA KARADEMIR 2025